Skip to content
Shopping cart
Your cart is empty
Start shopping
Facebook
Instagram
Youtube
Free Shipping Over $160*
Left
Right
Search
Account
Search
Cart
BLACK FRIDAY SALE
2025 Black Friday 5% Off
6 products
2025 Black Friday 10% Off
638 products
2025 Black Friday 15% Off
393 products
2025 Black Friday 20% Off
729 products
2025 Black Friday 25% Off
10 products
2025 Black Friday 30% Off
99 products
2025 Black Friday 40% off
102 products
2025 Black Friday 50% Off
13 products
2025 Black Friday 60% Off
12 products
SHOP
Reels
317 products
Rods
672 products
Lines & Leaders
123 products
Lures
699 products
Apparel
366 products
Storage & Fishing Bags
271 products
Tools & Accessories
525 products
Terminal Tackle
396 products
Bait & Accessories
85 products
FISHING STYLES
Ajing (Yellowtail Fishing)
127 products
Eging (Squid Fishing)
152 products
Dendoh (Electric) Fishing
18 products
Iso (Rock) Fishing
269 products
Offshore Jigging / Slow Pitch
235 products
Shore Jigging & Top Water
726 products
Seasonal
20 products
Preorders 2025
8 products
New Arrivals
163 products
Back in stock September
187 products
BRANDS
A~D
916 products
E~J
496 products
K~N
475 products
O~S
855 products
T~Z
472 products
SALE
2nd Hand
22 products
Combo & Bundles
5 products
Reduced To Clear
4 products
BLOG
Angler's Digest
Fishing Reports
News
IFL Rewards Program
BLACK FRIDAY SALE
Toggle menu
5% off
10% off
15% off
20% off
25% off
30% off
40% off
50% off
60% off
SHOP
Toggle menu
Reels
Toggle menu
Baitcast Reels
Dendoh (Electric) Reels
Lever Brake Drag (LBD) Reels
Overhead Reels
Spinning Reels
Spools
Reel Accessories
Reel & Spool Cases
Rods
Toggle menu
Ajing (Yellowtail) Rods
Baitcast Rods
Eging (Squid) Rods
Dendoh (Electric) Rods
Iso (Rock) Rods
Jigging Rods
Shore Jigging Rods
Spinning Rods
Surf Rods
Travel Rods
Other Rods
Rod Accessories
Rod Cases
Lines & Leaders
Toggle menu
Floating Lines
Fluorocarbon Leaders
Monofilament Leaders
Monofilament Lines
Pe (Braid) Lines
Wire Leaders / Traces
Line Accessories
Lures
Toggle menu
Aji (Yellowtail) Lures
Blades & Vibes
Egi (Squid) Jigs
Hardbody Lures
Jigs
Metal Lures
Minnows & Pencil Baits
Poppers
Sabiki (Bait) Jigs & Rigs
Soft Plastics
Stickbaits
Lure Accessories
Apparel
Toggle menu
Bottoms
Fishing Suits
Footwear
Gloves
Hats
Life Vests
Masks & Covers
Outerwear
Tops
Apparel Accessories
Storage & Fishing Bags
Toggle menu
Bags
Buckets & Tackle Boxes
Lure Storage
Reel & Spool Cases
Rod Cases
Small Storage
Tools & Accessories
Toggle menu
Belts & Gimbals
Carabiners & Pin On Reels
Fish Grips & Pliers
Fish Measures
Head Torches & Lighting
Knives, Scissors & Tools
Line Accessories
Nets & Gaffs
Other Accessories
Reel Accessories
Rod Accessories
Towels
Miscellaneous
Terminal Tackle
Toggle menu
Beads & Tubing
Crimps & Wires
Floats
Hairtail
Hooks & Jigheads
Lure Scent
Sinkers & Splitshots
Split & Solid Rings
Stoppers
Swivels & Snaps
Bait & Accessories
Toggle menu
Bait & Burley
Bait & Burley Accessories
Bait Boxes & Buckets
Burley Sccops
FISHING STYLES
Toggle menu
Ajing (Yellowtail Fishing)
Toggle menu
Ajing Accessories
Ajing Lures
Ajing Reels
Ajing Rods
Ajing Terminal Tackle
Eging (Squid Fishing)
Toggle menu
Eging Accessories
Egi Lures
Eging Reels
Eging Rods
Eging Terminal Tackle
Dendoh (Electric) Fishing
Toggle menu
Dendoh (Electric) Reels
Dendoh (Electric) Rods
Iso (Rock) Fishing
Toggle menu
Burley Buckets & Accessories
Iso Reels
Iso Rods
Iso Terminal Tackle
Offshore Jigging / Slow Pitch
Toggle menu
Jigs
Jigging Rods
Overhead Reels
Spinning Reels
Soft Plastics
Shore Jigging / Top Water
Toggle menu
Hardbody Lures
Jigs
Minnow & Pencil Baits
Shore Jigging Rods
Spinning Reels
Seasonal
Toggle menu
Hairtail
Prawning & Crabbing
COMING SOON
NEW ARRIVALS
BACK IN STOCK
BRANDS
Toggle menu
A~D
Toggle menu
Acebeam
Amegari
APIA
Arrk
Artinus
Atlantis
Bassday
Beat
Belmont
BKK
Breaden
Busted Fishing
Carpenter
CB One
Challion
Craft Bait
D-Claw
Daiichi
Daiwa
Decoy
DMS
Dress
Duel
E~J
Toggle menu
Ecogear
Egi Maniacs
EJ Todd
FCL Labo
Feeling
Fish League
Fish Trippers Village
Fuji
Fuji-Toki
Gamakatsu
Golden Mean
Good Bait
Halco
Hammerhead
Hapyson
Hayabusa
HDF
Hibiki
Hitena
Holdfast
HPA
Icatch
Indigo Blue
IsoFishingLifestyle
Jinkai
JRAY
Jumprize
K~N
Toggle menu
Kamiwaza
Kikuchi Craft
Kizakura
Life Sports
Livre
Lo-Cab
Lumica
Lunker City
Magbite
Majorcraft
Malosi
Maria
Marlin
Marufuji
Massimo
Mazume
MC Works
Miraero
Morakniv
Murasame
Mustad
Nakazima
Nature Boys
Nomad
NS Blackhole
NT Swivel
O~S
Toggle menu
Ocean's Legacy
Ocean Stream
Olympic
Owner
Palms
Pro Cure
RBB
Ripple Fisher
Rod.Com
RST Supply
Samaki
Sasame
SFC
Shimano
Shimizu
Shout
Siyouei
Smiths
Sportube
Squid Mania
STM Tackle
Studio Ocean Mark
Sunline
T~Z
Toggle menu
Tackle House
Takamitechnos
Tasline
Technipeche
Thirty34Four
Tict
Timber Wolf
Toray
Tsuri Musha
Tsuriken
TT Lures
Ulucus
Valley Hill
Varivas
Versus Meiho
Woodream
Yaiba-X
Yamaga Blanks
Yamashita
Yo-Zuri
YongSung
Zenaq
Zerek
Zexus
Zzis
SALE
Toggle menu
2nd Hand
Toggle menu
2nd Hand Reels
2nd Hand Rods
2nd Hand All Other
Combos & Bundles
Reduced To Clear
BLOG
Toggle menu
Angler's Digest
Fishing Reports
News
IFL Rewards Program
Welcome to IsoFishingLifestyle
Kamiwaza
Kikuchi Craft
Kizakura
Life Sports
Livre
Lo-Cab
Lumica
Lunker City
Magbite
Majorcraft
Malosi
Maria
Marlin
Marufuji
Massimo
Mazume
MC Works
Miraero
Morakniv
Murasame
Mustad
Nakazima
Nature Boys
Nomad
NS Blackhole
NT Swivel
K~N
Filter
Right
475 products
Sort by
Best selling
Down
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old
Filter
Price
Down
$
$
Out of stock
Show
Hide
Product type
Down
2nd Hand Other
1
2nd Hand Rod
2
Aji Lure
6
Assist Hook
2
Backpack
1
Bait Hook
16
Cap
4
Casting/Jigging Gloves
5
Clearance
1
Crimp
1
Custom Balancer
4
Custom Handle
29
Custom Knob
20
Eging (Squid) Rod
2
Face Mask
3
Fish Gaff
1
Fishing Belt
1
Fishing Rod
2
Float Stopper
2
Floating Line
8
Fluorocarbon Leader
2
Gang Hook
1
Gimbal
2
Hairtail Lure
1
Hard Rod Case
2
Hat
1
Hook Accessory
3
Ikejime
1
Iso Float
5
Jig
30
Jigging Rod
41
Life Vest
13
Life Vest Accessory
4
Line Cutter
1
Long Sleeve
3
Lure Protector
1
Lure Storage
2
Microjig
3
Minnow
8
Net Pole
1
Plier Accessory
1
Pliers
2
Popper
15
Rod Protector
1
Scissors
1
Shoe Accessory
2
Shore Jigging Rod
87
Short Sleeve
5
Shorts
3
Snap
2
Snap Swivel
1
Soft Plastic
12
Soft Rod Case
2
Spinning Rod
56
Split Ring
2
Split Shot
7
Spool Belt
1
Stickbait
23
Swivel
2
Tackle Box
2
Travel Rod
1
Vibe
9
Brand
Down
Kamashark
2
Kamiwaza
1
Kikuchi Craft
4
Kizakura
12
Kumho
1
Life sports
3
Little Jack
1
Livre
52
Lo-Cab
6
Lumica
1
Lunker City
6
Magbite
9
Majorcraft
12
majorcraft
1
Maria
39
Marlin
14
Marufuji
11
Massimo
7
Mazume
3
MC Works
205
mc works
1
Miraero
7
Murasame
1
Mustad
16
Nakazima
5
Nature Boys
32
Nomad
19
NS Blackhole
2
NT Swivel
2
Color
Down
002
12
003
5
3
2
004
2
005
12
6
2
006
2
036
5
037
3
043
4
#04 Kibinago
1
#06 Zebra Glow
1
#07 - Zebra glow
6
#08 Pink Glow
1
#10 Half Glow
1
#10 Silver Phantom
2
#15 Bubblegum
2
#18 Glow Pink
2
#26
3
#36 Albino Shad
2
#43 - Pink Gold
6
#81 - Live Kin Iwashi (UV Sardine)
7
#83 - Live Kin Aji (UV Yellowtail)
7
#85 - Live Kin Saba (UV Slimy Mackeral)
7
#132 Ice Shad
2
#147 Bubblegum Shad
2
001 (B01)
2
001 (B01H)
20
003 (B13H)
12
004 (B24D)
20
005 (B49D)
8
006 (B37H)
13
007 (B04C)
12
008 (B28C)
9
009 (B08H)
22
010 (B42H)
3
011 (B21H)
4
012 (B50D)
2
014 (B09H)
2
900 (B02D)
13
901 (B35H)
7
Abalone
5
Albino Shad
3
ASPKL
3
B06H
14
B23H
4
B27H
3
B35H
6
B36D
9
B39C
3
B41H
3
Black
12
Black x Black
4
Black x Grey
2
Black x Royal Blue
2
Blue
19
Blue Mackerel
6
Blue/Yellow
5
Blue/Yellow Abalone
3
BM
4
Brown
1
BSPKL
8
CRED
4
CWG
1
FGP
1
Flying Fish
7
FUS
2
GGG
4
Gold
6
Grey
4
Gunmetal x Gold
3
Gunmetal x Titanium
4
Gunmetal/Gold
5
Gunmetal/Titanium
3
HGS
13
HPO
4
HPSR
4
IP Blue
5
IP Gold
5
IP Red
5
IP Titanium
5
Navy
1
Navy x Black
1
Orange
6
OTGR
4
OW
1
Pink
2
PSAR
1
PTGR
4
Red
12
SAR
2
SG
1
TGR
8
Titanium
6
Titanium x Black
2
Titanium/Gold
5
White
9
White Abalone
7
WTG
11
Yellow
2
Size
Down
S
6
M
16
Medium
2
L
19
Large
2
XL
11
XXL
4
2XL
5
3XL
1
0.5
5
0.7
2
0.8
6
1
17
1.2
2
1.5
3
1.8
2
2
17
2.5
9
2.75
2
3
10
4
17
5
9
6
15
8
7
10
4
12
2
8000~14000
1
18000 ~ 20000
1
2B
7
3B
6
4B
6
0.6g
2
0.8g
2
1.0g
2
1.3g
2
1.5g
2
60g
2
65g
1
70g
1
80g
2
80g -3oz
1
90g
2
100g
2
110g
1
120g
1
120g-4oz
1
130g
3
150g
3
160g
1
190g
1
200g
1
200g-7oz
1
220g
1
225g
1
265g
1
320g-11oz
1
2.5inch
1
4inch
1
9 inch
1
12 inch
1
68mm
1
78mm
1
1-50PCS
2
2-50PCS
2
4-50PCS
2
#7 (240lb/110kg)
2
001 (B01H)
2
003 (B13H)
2
007 (B04C)
2
009 (B08H)
2
014 (B09H)
2
1/0
12
1/0-25PCS
3
1/2oz 14g
1
10/0
2
11/0
2
2/0
13
2/0-25PCS
3
3/0
10
3/0-25PCS
3
4/0
8
4/0-25PCS
3
5/0
7
6/0
5
7/0
6
8/0
3
B
7
C1
1
F130
2
F160
1
G1
4
G2
4
G3
4
G4
4
G5
3
G6
3
G7
3
LA70-E41D1
1
LA70-E41S2
1
LL
7
Sort by
Down
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old
Submit
Left
Right
Quick buy
Majorcraft Jigpara Slow - 20g
$11.60 AUD
$14.50
Sale
Quick buy
Mustad "Needle Sneck" Sneck hook
$7.95 AUD
Left
Right
Quick buy
Majorcraft Jigpara Slow - 60g
$14.80 AUD
$18.50
Sale
Left
Right
Quick buy
Majorcraft Jigpara Slow - 30g
$12.40 AUD
$15.50
Sale
Left
Right
Quick buy
Majorcraft Jigpara Slow - 15g
$10.80 AUD
$13.50
Sale
Quick buy
Miraero System X (PCS) tubed sliding sinkers
$3.00 AUD
Quick buy
Kamashark Black Crane Swivel Crosslock Snap
$3.50 AUD
Left
Right
Quick buy
Maria Legato Stickbait F165
$38.40 AUD
$48.00
Sale
Left
Right
Quick buy
Mustad "Big Gun" Salt Water Hooks
$7.95 AUD
Left
Right
Quick buy
Maria Legato Stickbait F190
$38.40 AUD
$48.00
Sale
Left
Right
Quick buy
Maria Fla-Pen Blue Runner 115mm 38g
$28.76 AUD
$35.95
Sold Out
Left
Right
Quick buy
Miraero System X rubber coated split shots
$4.00 AUD
Left
Right
Quick buy
Magbite Vacuum Ring 2" MBW07
$6.56 AUD
$8.20
Sold Out
Left
Right
Quick buy
Majorcraft Jigpara Slow - 10g
$10.32 AUD
$12.90
Sale
Left
Right
Quick buy
Maria 20 Boar 170mm 60g
$39.96 AUD
$49.95
Sale
Left
Right
Quick buy
Lunker City Slug-Go 7.5 inch
$17.56 AUD
$21.95
Sold Out
Quick buy
Marufuji F-Prix Multicolour
$30.40 AUD
$38.00
Sale
Left
Right
Quick buy
Marufuji Float Expert Hard Coating Fishing Line
$21.25 AUD
$25.00
Sale
Left
Right
Quick buy
Maria 2023 Rapido Neon Bright Limited Series F130/F160
From
$31.16 AUD
$38.95
Sale
Left
Right
Quick buy
Marufuji Legend ST Floating Line
$36.00 AUD
$45.00
Sale
Quick buy
Mustad 4540 1/2-BR Hooks (25pcs/50pcs)
From
$4.95 AUD
Left
Right
Quick buy
Magbite Vacuum Ring 2.5" MBW07
$6.80 AUD
$8.50
Sold Out
Quick buy
NT Power Swivel Big Pack
$9.90 AUD
Left
Right
Quick buy
Lunker City Slug-Go 6 inch
$15.96 AUD
$19.95
Sold Out
Left
Right
Quick buy
Nomad Design The Streaker Jig
From
$13.99 AUD
$17.99
Sale
Left
Right
Quick buy
Magbite Chucky 2.3" Ajing Soft Plastic
$7.60 AUD
$9.50
Sale
Left
Right
Quick buy
Maria Duplex 31g 80mm
$19.20 AUD
$24.00
Sold Out
Left
Right
Quick buy
Maria Rapido 230mm 100g Floating Stickbait
$43.20 AUD
$54.00
Sale
Quick buy
Mustad 92554-NI Hooks (25pcs)
From
$8.95 AUD
Left
Right
Quick buy
Maria Duck Dive F230
$43.96 AUD
$54.95
Sale
« Previous
·
1
2
3
4
…
16
·
Next »
Added to your
Cart