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About Us


The Team at Isofishinglifestyle


Gabriel and Jay are the founders of Isofishinglifestyle that was built in 2012. Gabriel and Jay both have over 12 years of ISO fishing in Australia and are the 1st generation pioneers of ISO fishing in Australia. From a young age of 5 years old, Gabriel and Jay have fished all styles of fishing from soft plastics, rock fishing, live baiting, LBG, shore jigging, eging and ISO fishing. Gabriel and Jay and keen avid anglers that also run Ozisofishing with over 1000 members, the largest ISO fishing fourm in english on an international scale as well as successfully running their own YouTube channel "IsoFishingTV" with over 2000 subscribers. The brand IFL is proudly owned by Gabriel and Jay whereby extensive R&D and testing is done to produce high quality fishing gear for professional anglers.

Gabriel and Jay have also featured on Fishing World Magazine articles and videos as well as writing an article on Hooked Up Magazine.

Fishing World Magazine articles about Isofishinglifestyle:

About us

Isofishinglifestyle was built in order to fast-pace the fishing scene in Australia and create a common ground for anglers who are passionate and are looking for new and exciting avenues of fishing. ISO fishing, eging, and shore jigging is what we specialise in.

As the largest ISO Fishing, Shore Jigging and Eging (squid fishing) retailer in Australia, we strive to provide our customers with the best service and range of specialised fishing gear at competitive prices. As passionate fishermen ourselves, we understand the requirements and demands of fishermen all around Australia and present a wide range of products to suit fishermen of all calibres.

We make buying Japanese and Korean fishing gear easy. As we are an Australian based online store, delivery is fast and if there are any issues we can sort it out unlike buying internationally and having to resolve disputes online for a long period of time.

We stock all different brands ranging from the all familiar Daiwa and Shimano to brands that can be only found overseas such as Nissin, Yaiba-X, HDF, gamakatsu and much more. As the largest specialised fishing retailer in Australia, we can also order almost anything you would like from Japan directly.

Isofishinglifestyle strives to provide all fisherman with quality fishing gear that they will be satisfied with.

For people located in Sydney, you can also find us at:

Store Locations


Address: 6/139-143 Georges River Road Croydon Park NSW 2133 

Telephone: 02 9799 5018 

Shin Shin Fishing Tackle:

Address: 110A Rowe Street Eastwood NSW 2122

Telephone: 02 9858 1896

Contact us:



IG: @Isofishinglifestyle

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