The Team at Isofishinglifestyle


Gabriel and Jay are the founders of Isofishinglifestyle that was built in 2012. Gabriel and Jay both have over 12 years of ISO fishing experience and are the 1st generation pioneers of ISO fishing in Australia. From a young age of 5, Gabriel and Jay have fished all styles of fishing from soft plastics, rock fishing, live baiting, LBG, shore jigging, eging and ISO fishing. Gabriel and Jay are keen anglers who occasionally document fishing content on their YouTube channel "IsoFishingTV" with over 5000 subscribers.

The "IFL" brand is proudly owned by Gabriel and Jay who are devoted to putting in the utmost effort in R&D and testing to provide anglers with high quality fishing gear while also spreading knowledge about responsible and exciting fishing.


About us

Isofishinglifestyle was built to fast track the fishing scene in Australia and create a common ground for anglers who are passionate and are looking for new and exciting avenues of fishing with particular emphasis on ISO fishing, eging, and shore jigging.

As the largest ISO Fishing, Shore Jigging and Eging (squid fishing) retailer in Australia, we strive to provide our customers with the best service and extensive range of specialised fishing gear at competitive prices. As passionate fishermen ourselves, we understand the requirements and demands of fishermen all around Australia and present a wide range of products to suit fishermen of all calibres.

With the global fishing market growing, Australia quite often misses out on releases that are exclusive to other countries. This is where we come in. We make buying Japanese and Korean fishing gear simple by running all operations domestically in Australia while giving you the selection of a global market.

We stock all different brands ranging from the all familiar Daiwa and Shimano to brands that can be only found overseas such as Tsuriken, Yaiba-X, HDF, MC Works and much more. As the largest specialised fishing retailer in Australia, we are able to source almost anything you would like from Japan directly.


Isofishinglifestyle strives to provide all anglers with quality fishing gear that they will be satisfied with.

For people located in Sydney, you can also find us at:

Store Locations


Address: 6/139-143 Georges River Road Croydon Park NSW 2133 

Telephone: 02 9799 5018 


Address: 110A Rowe Street Eastwood NSW 2122

Telephone: 02 9858 1896

Contact us:



IG: @Isofishinglifestyle